Topic: laptop

iPad: How big is the space between laptops and iPhones?

Bernhard Kappe, Tuesday, February 2, 2010 @ 6:58 am

Laptops are a strange, inefficient tradeoff between an iPhone’s portability and a desktop’s capabilities. They don’t satisfy either need extremely well, but they’re much closer to desktops than they are to iPhones. The usefulness and portability gap between a laptop and an iPhone is staggeringly vast ... Ergonomics are awful unless you effectively turn them into desktops with stands and external peripherals. But they can do nearly any computing task that desktops can do, and they’re able to replace desktops for many people.

- Marco Arment, “The Tablet” and gadget portability theory"

One of Steve Jobs slides during the iPad announcement last week showed an iPhone, a macbook, and a space in between with a question mark. Was there room for a third device between a laptop and an iPhone?

If it's a small space, suitable for a few niche products like the Kindle, then the iPad hullabaloo is much ado about nothing. If the space is big, and eats into laptop market share, then this becomes a major turning point in how we interact with computers.

Apple is betting that the space is big, and that the future of computing will look a lot more like the iPhone than the Laptop. Let's think about what that means: If Apple's tablet, like it's smartphone, and it's music player before that, becomes the preferred and dominant device of it's kind, and that device starts displacing the preferred computing device of the current time (the laptop, which in turn replace the previous preferred computing device (the desktop computer), a market for which they currently only have 8.8% (although 91% of laptops above $1000) then they win really big.

Why would you replace your laptop (with it's bigger screen and it's moderately comfortable keyboard) with a tablet?

Both are portable, but a tablet is more portable, and more usable while on the go.

To realistically use a laptop, you need a large surface, enough room in front of you, and preferably a seat. Otherwise, you look like this.

A seat on the subway or in economy class on a plane is too cramped and uncomfortable for most people. You need at least some time.

For the times when you need a keyboard - when you're writing an email, or a document, or a presentation, or developing software - you can set your tablet up in a work environment, just like you do with your laptop - docked, or at least connected to a large display, a wireless keyboard and a wireless mouse. You can take the last two with you when you go home, or to a coffee shop, or your in laws house.

Those rare situations where you really need that full keyboard in that cramped setting without a work surface, you can either make do with the onscreen keyboard, or find yourself a flat work surface when you need a laptop.

Of course some people will not be able to do without even in those rare circumstances, like this fellow on a plane, or like those who cannot do without their blackberry, and those people will not switch (at least not right away.) The same way that many people bought desktops for a long time, and then eventually switched to laptops when the computing power difference and cost difference no longer outweighed the convenience factor.

But for the rest of the world (and I'm betting that's a much larger audience,) having a multifunction, always connected, portable computing device that I can use like a desktop or in truly portable fashion will be clearly preferable.

At that point, you've introduced a serious disruption to the personal computing market. People who don't buy your laptops but buy your iphones and ipods, now will have another reason to buy a device from you, that's a replacement for their current laptop (likely not a mac, but a windows box.) If that happens, Apple will have won not just the current battle, but the war with Microsoft and IBM that they fought and lost 40 years ago. If it happens, that's the business story of our time.

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Why would you use a tablet instead of a laptop? (In Pictures)

Bernhard Kappe, Thursday, January 14, 2010 @ 6:45 am

As an answer to those asking why we need a tablet anyway, there's a very funny set of pictures and comments at WTF Is Wrong with Laptop Users in the Media. The author went through the first 400 images (out of 28,886) he got on a search at Getty Images of "Using a laptop" and compiled the highlights. My favorites:

Now ask yourself, in which of those pictures would (a sealed, always on, always connected) tablet make more sense?

In all of them (although the beach one still seems like a bad idea.)

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User Experience Design

Where minimalism fails: The problem with Apple’s less-is-more approach

Brian Dillard, Tuesday, October 14, 2008 @ 1:26 pm

So I'm watching the big Apple notebook event and getting totally excited about the impressive new graphics capabilities. Finally I'll be able to get decent visuals on World of Warcraft on a Mac laptop. Then we get to the part about the new trackpads and my excitement wanes. Once again, Apple is opting for ultra-minimalist hardware and then using software to compensate (poorly) for that design choice.

Here's Steve Jobs:

We've got a new trackpad for notebooks. It's a gorgeous, large, multitouch glass trackpad for notebooks. It's 39 percent larger tracking area than before, it's multi-touch for gestures, it's glass for silky-smooth travel. And we've optimized the coefficient of friction on the glass, so it's really beautiful. And the entire trackpad is the button. It gives you more area on the trackpad and keeps you from hunting for that button. You can get multi-button support from software. And we've added some new four-finger gestures that are really nice.

Four-finger gestures may be really nice, but I'd opt for two hardware buttons any day. Whether you're playing video games or simply using productivity and development apps, you should be able to summon context menus without having to resort to arcane gestures. Apple's obsession with scaling hardware down to its essence may result in beautiful products, but usability almost always suffers. Need some more examples?

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Software Development