Topic: Healthcare

Google Health and the Changing Landscape of Healthcare Analytics

Dietrich Kappe, Wednesday, June 25, 2008 @ 3:57 pm

Google is at it again. Entire industries have sprung up around their search engine, adwords/adsense universe, and now they are set to do the same thing with healthcare data.

One of the major barriers to entry for companies offering services around processing healthcare data has been access to data. Who has the data? Typically the insurance companies. At least they have it in the kind of quantities that makes doing serious data analysis worthwhile. Managed care organizations are in second place, but from there you get to piddling amounts quickly. As you move from the heavily consolidated payer end of the industry to the heavily fragmented provider end, the comprehensive data view of the patient is balkanized to the point of uselessness.

This data problem even effects the valuation of companies. I've seen healthcare analytics companies that provide services to hospitals and clinics valued at less than $10 million, while another company that provides the exact same services to insurance firms is valued at ten times that price. Here, as in all things, follow the money.
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