Topic: apple

How Would Steve Jobs Pitch YOUR Product?

Bob Moll, Tuesday, February 2, 2010 @ 12:23 pm

It's no accident that Steve Jobs is arguably the ultimate technology pitch-man. He's worked with some of the best designers, ad agencies and creative people on the planet even since the early days of Apple. But how would he pitch your idea? It's a fun question to ask and I found a book that just might have the answer. While browsing in a discount brick-and-mortar bookstore I came across "The Presentation Secrets of Steve Jobs" by Carmine Gallo of Businessweek.com.  There was one copy on the shelf and it immediately caught my attention. As I flipped through the pages, I was impressed with the many "how-to" pieces of wisdom. For example, you'll see how answering four simple questions can yield a powerful elevator speech. You'll see how to use high impact words, tight headlines and key numbers to get your point across in a way that seems effortless. While I think the book is a "must have on your desk" for product managers and marketers, I also think it's a great reference for designers to think about what makes a design more marketable and enticing to the customer.

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User Experience Design

iPad: Instant Reaction to Apple’s Tablet Event

Bernhard Kappe, Wednesday, January 27, 2010 @ 3:09 pm

I just finished looking at a couple of live blogs on Apple's big iPad event, flipping back and forth between Macworld and Ubergizmo's coverage.

While initial reaction has been all over the map, mine is overwhelmingly positive. I think they hit a grand slam.

Here's why:

1. There are lots of reasons why a tablet is a better mobile device than a laptop or a netbook.
2. The price is right (Starts at $499, goes to $829)
3. The data plans are right (Wifi, 3G $14.95 to $29.95 for data plan coverage from AT&T, use at all wifi hotspots, no contract.)
4. iWork for $30. Web browsing, photos, vidoes, reading, games, email, word processing, spreadsheets and presentations - that's 95% of what 90% of people do with a computer.
5. Dock and Keyboard. Use it like a desktop, if you must.
6. iPhone and iPod Touch software works on it now, the SDK (iPhone OS) and emulator are released the same day, and units will ship in 60 days. That means iPhone developers like us will be pushing out new versions of those 100,000 apps as well as brand new apps out there as fast as we can design and code.
7. The app store model makes installing new apps a one click affair. I don't get any "Honey, can you help me" shouts from my wife with the iPhone, and I wont get them with the iPad either (especially since it doesn't have a camera;-)

In short, this is great news for those people yearning to trade away technical complexity for vastly increased simplicity and ease of use.

Sure there are things that a lot of people (smart, tech savvy analysts and developers all) will bemoan* and think are missing, but the same thing could be said of the iPhone. It's Apple's way (only release it if it kicks ass and makes them money) it works, and it will work here as well.

* I of course was hoping for front facing video camera for video phone support.

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Contrasting Apple and Microsoft’s Product Strategy: A Tale of Two Spills

Bernhard Kappe, Monday, August 10, 2009 @ 9:55 pm

Daring Fireball had another insightful article on the contrasting product strategies of Microsoft and Apple last week. Well worth a read in it's entirety if you're thinking about your own product strategy.

A few observations were particularly trenchant and relevant to me in light of my own recent experience:

Microsoft is no longer ignoring Apple’s market share gains and successful “Get a Mac” ad campaign. But the crux of these ads from Apple is that Macs are better; Microsoft’s response is a message that everyone already knows — that Windows PCs are cheaper. Their marketing and retail executives publicly espouse the opinion that, now that everyone sees Apple computers as cool, Microsoft has Apple right where they want them.

They’re a software company whose primary platform no longer appeals to people who like computers the most. Their executives are either in denial of, or do not perceive, that there has emerged a consensus — not just among nerds but among a growing number of regular just-plain users — that Windows PCs are second-rate. They still dominate in terms of unit-sale market share, yes, but not because people don’t recognize Windows as second-rate, but because they don’t care, in the same way millions of people buy metric tons of second-rate products from Wal-Mart every hour of every day.

That’s the business Wal-Mart wants to be in — selling a zillion cheap low-margin items and turning a profit on volume. That’s not the business Microsoft is in.

The truth of this was particularly relevant to me because just a few hours before reading this, I had spilled a full glass of water all over the keyboard of my laptop. An occupational hazard of talking a lot with your hands, but one I'd successfully resisted for the last two years, since my last such incident. It's a still rather painful memory.
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Software Development

Snow Leopard: the Obvious Choice

Ivan Moscoso, Wednesday, August 5, 2009 @ 11:00 am

When OS X 10.5 (Leopard) was released back in late 2007, I told a colleague at the time that Leopard was, by far, the worst release Apple ever put out. You can pardon a bit of hyperbole there, but after a healthy string of solid releases of OS X that just "worked", the problems produced by Leopard were numerous (one might counter that this is all relative-- four to five issues might not sound as numerous to users of other operating systems, but for OS X, these were a pretty big deal, and kept me from switching for months).

By comparison, Snow Leopard marks a great return to the kind of releases the Mac community came to expect. Yes we still have a month left to wait for its release, and yes there might always be small glitches, but as one long-time Mac user the answer to the question of "is it really all that?" the answer is pretty clear to me at least: "Yes, yes it totally is."
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What will Happen to a Giant

Joe Gillespie, Monday, July 6, 2009 @ 4:08 pm

Although I’ve seen so many players rise and fall over the years, what has inspired this post is the irony of what is happening to Microsoft. In the early years of my technology career it was Microsoft’s ownership of the PC O/S market that primarily allowed other compatible hardware manufacturers to create innovation and eventually marginalize IBM’s dominance of that market.

In the early years of PCs, the applications on top of the O/S weren’t even Microsoft applications. It was only later that Microsoft started developing their own applications and with them the predatory practice of squeezing out other application providers to rule the desktop.

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business rules engines

Will Q4 iPhone Sales Surpass Expectations?

Bernhard Kappe, Monday, October 20, 2008 @ 6:25 pm

I went to the AT&T store on Friday to buy another testing phone for our developers, who are busily churning out more iPhone applications, and to switch one of my cell lines over from T-Mobile to my iPhone.  It was an interesting experience, with T-Mobile's very friendly and courteous customer service reps pitching me strongly on the G phone, and my service getting switched over in the middle of a business call.  I asked the AT&T store manager what percentage of their sales were iPhones, and after a bit of thought, he said about 65%.

Granted, that's only one location, but based on all of the annecdotal evidence I have, as well as how well the T-Mobile folks were trained to deal with the iPhone switch (not only on my request, but on my wife's similar call last week) I am expecting some pretty strong numbers form Apple tomorrow.

I'm also expecting decent G phone numbers for Q4, but I'm not sure how well they'll hold up later.

Update: It looks like Apple's Q4 iPhone sales topped 6.9 million, about 800,000 units more than RIM's 6.1 million in the equivalent period, beating most analyst expectations by a mile.

Interesting discussion on this over at Daring Fireball (of course) as well as a piece on Fortune on traditional analysts versus bloggers on Apple sales and earnings.  The bloggers got the iPhone numbers better than the analysts, but everyone missed on mac sales.

Related Services: iPhone Application Development, Custom Software Development

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disruption

Where minimalism fails: The problem with Apple’s less-is-more approach

Brian Dillard, Tuesday, October 14, 2008 @ 1:26 pm

So I'm watching the big Apple notebook event and getting totally excited about the impressive new graphics capabilities. Finally I'll be able to get decent visuals on World of Warcraft on a Mac laptop. Then we get to the part about the new trackpads and my excitement wanes. Once again, Apple is opting for ultra-minimalist hardware and then using software to compensate (poorly) for that design choice.

Here's Steve Jobs:

We've got a new trackpad for notebooks. It's a gorgeous, large, multitouch glass trackpad for notebooks. It's 39 percent larger tracking area than before, it's multi-touch for gestures, it's glass for silky-smooth travel. And we've optimized the coefficient of friction on the glass, so it's really beautiful. And the entire trackpad is the button. It gives you more area on the trackpad and keeps you from hunting for that button. You can get multi-button support from software. And we've added some new four-finger gestures that are really nice.

Four-finger gestures may be really nice, but I'd opt for two hardware buttons any day. Whether you're playing video games or simply using productivity and development apps, you should be able to summon context menus without having to resort to arcane gestures. Apple's obsession with scaling hardware down to its essence may result in beautiful products, but usability almost always suffers. Need some more examples?

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Software Development