Topic Archive: 37signals

“Build half a product, not a half-assed product” - tips on clarity and focus from Jason Fried of 37Signals

John McCaffrey, Wednesday, September 24, 2008 @ 3:31 pm

Jason Fried from 37Signals spoke yesterday at the ITA "Speaking of Success" event, about the history of 37Signals, their philosophy and culture, and the critical business decisions they've made to get them where they are today.

The software biz is fundamentally broken. Too many products fail because of the obsession of adding more and more, and trying to do too much.

Jason went on to say that the approach of adding more and more only works for companies that have lots of money and lots of time, but that for the average company the main goal should be to build something that is "good enough," get it out to the users, and improve the design based on their feedback. The challenge of which features to include, and which to say "No" to, is covered well in the "The Innovator's Dilemma," which he said "everyone in this room should have read." The book resonates the core philosophy of 37Signals, which is evident from their blogs, their book "Getting Real," and the design of the Rails framework. As an example of the "Good Enough" philosophy, Jason used his laptop and its basic webcam to stream the Q&A session out over justin.tv and send out a text to the 37signals Twitter group. "The quality probably isn't that great, but its good enough," and with that quick setup he had now broadened the audience by 1,000 users or so. (I searched for the video archive at justin.tv, but didn't find it yet.)

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agile ajax