How Would Steve Jobs Pitch YOUR Product?

Bob Moll, Tuesday, February 2, 2010 @ 12:23 pm

It's no accident that Steve Jobs is arguably the ultimate technology pitch-man. He's worked with some of the best designers, ad agencies and creative people on the planet even since the early days of Apple. But how would he pitch your idea? It's a fun question to ask and I found a book that just might have the answer. While browsing in a discount brick-and-mortar bookstore I came across "The Presentation Secrets of Steve Jobs" by Carmine Gallo of Businessweek.com.  There was one copy on the shelf and it immediately caught my attention. As I flipped through the pages, I was impressed with the many "how-to" pieces of wisdom. For example, you'll see how answering four simple questions can yield a powerful elevator speech. You'll see how to use high impact words, tight headlines and key numbers to get your point across in a way that seems effortless. While I think the book is a "must have on your desk" for product managers and marketers, I also think it's a great reference for designers to think about what makes a design more marketable and enticing to the customer.

Related posts:

1. Salaries Go Up for Ajax Jobs
2. Scenarios in Product and Project Management
3. Reconciling the Powers of Less and More in Product Design
4. Who values your product and do you value them?
5. Your SDLC or Your Product – You Decide

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