Comments on: Aesthetics and Web Design http://www.pathf.com/blogs/2009/07/aesthetics-and-web-design/ Running commentary about agile development, user experience design and Ajax. Fri, 05 Mar 2010 19:33:43 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: hanna http://www.pathf.com/blogs/2009/07/aesthetics-and-web-design/comment-page-1/#comment-6898 hanna Sat, 04 Jul 2009 16:54:15 +0000 http://www.pathf.com/blogs/?p=3160#comment-6898 Really the images play a great role towards aesthetic look of the web page. Really the images play a great role towards aesthetic look of the web page.

]]> By: AndyEd http://www.pathf.com/blogs/2009/07/aesthetics-and-web-design/comment-page-1/#comment-6882 AndyEd Thu, 02 Jul 2009 17:04:45 +0000 http://www.pathf.com/blogs/?p=3160#comment-6882 The 1/20 of a second study is highly dubious, or at least the conclusion they made. Alas, the meme has been spread far and wide. What they did was present the web page for 50 milliseconds and then blank the screen. That left a trace of the image in the visual buffer of the brain and allowed subsequent processing. The feedback they got from users came way after 50 milliseconds and after significantly more visual processing. I agree in general with all you say here, but that study is the grossest perversion of scientific results around usability in the last decade. I wrote more about the fallacy of this conclusion at: http://surfmind.com/muzings/?p=81 The 1/20 of a second study is highly dubious, or at least the conclusion they made. Alas, the meme has been spread far and wide.

What they did was present the web page for 50 milliseconds and then blank the screen.

That left a trace of the image in the visual buffer of the brain and allowed subsequent processing. The feedback they got from users came way after 50 milliseconds and after significantly more visual processing.

I agree in general with all you say here, but that study is the grossest perversion of scientific results around usability in the last decade.

I wrote more about the fallacy of this conclusion at:
http://surfmind.com/muzings/?p=81

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