Design Thinking

Alice Toth, Tuesday, October 14, 2008 @ 9:42 am

Hmmm … is design thinking going mainstream? A recent article in the Harvard Business Review and now this from the New York Times:

So pervasive has design thinking become in the last five years that Stanford University has created an elective program it calls d.school — more formally known as the Hasso Plattner Institute of Design — that has proved wildly popular with budding entrepreneurs from all corners of the campus.

It is a time in the spotlight for a process that historically has been relegated to the end of the business planning line.

Those of us involved in design already know that design thinking is one of several tools we use to help our clients stay competitive. Nonetheless, it’s nice to see major publications picking up on not only what design thinking is, but the importance of joining it with business thinking. Read the full article for a review of how this partnership works to create new solutions.

user experience design

Comments

• Leave a comment
• Comment feed for this post
• TrackBack URL

None so far.

Leave a comment