Goldberg workflow

Michael Dain, Friday, February 22, 2008 @ 5:11 pm

In a current project there is the need to use email to allow customers to 'sign up' for information updates. In working through the user experience I have been looking deeper into how different programs have enabled email to process and initiate workflow that it led me to solve a problem in a surprising way. It also reminded me of how in user research it can be nonsensical and even counterintuitive how people use software to help them with their tasks. Its all a strange rube goldberg like process, which gives me an excuse to share the "Pitagora switch" video, which always invigorates me when a software project seems to lose momentum.

I started with a basic problem of the customer (In this case, me) who is a amateur oenophile. I try a new wine and would like to keep track of my thoughts and rankings in the easiest way possible. I have an account on Corkd, a wine rating site, but the customer experience is lacking in some ways, and adding wines is a chore. A friend mentioned that he only buys wine based on label, and that is important, so I would like to keep a photo for reference as well. Many sites do photos, many do blogs, but I wanted to do them both together. So I set up my own site with a bit of wordpress and a domain name, I was up and running. However, it still seemed a chore, if I was enjoying a wine, I would have to go to the computer, log in, write, set up, upload photos, remember which one... oh, again, too much work, and the site and content stagnated.

Armed with some experience in the email interfaces to these blogging/cms systems, I came up with a weird way to make the process easier. It does involve an iphone, but that is just to enable the 'mobile' experience. As I went through it, it worked perfectly, and was quite a bit of fun, not to mention a triumph of non-linear thinking! To summarize:

1. Enjoy some wine - be sufficiently inspired to blog something about it
2. Use the iphone (or I suppose any picture phone) to photograph the wine label
3. Email the picture to flickr (check flickr account details for your personal email address that posts the picture)
4. Set up flickr to be aware of the 'wineskeptic' blog by pointing it to a script within wordpress that will accept XML posts
5. This enables the little 'blog this' link above the picture, using the iphone web browser enter the tasting notes. Save.
6. Check the blog, notes and picture are posted, success!

I hadn't really used the flickr service for anything but archiving and sharing photos before, and its a very cooperative model they enabled. The photo is not the main reason for the post. If you have experiences with similar ways you mashed up some technologies to solve a workflow problem, please comment!

Related posts:

1. A New Workflow for Web Designers
2. Top 5 Iphone styled websites
3. Facebook Connect
4. Week in Review
5. Design Documentation

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