SOA meets Ajax – APIlitAx: an Alternative Interface for Google AdWords | Pathfinder Development | Software Developers

SOA meets Ajax – APIlitAx: an Alternative Interface for Google AdWords

Dietrich Kappe, Wednesday, November 15, 2006 @ 9:49 am

In the deluge of social bookmarking, weather ticker, and notepad applications, it's always nice to see an application come along that isn't a toy. APIlitAx (ugly name, I know) is an alternative interface to the Google AdWords system. It seems to have been developed by some folks at google and has been released on Sourceforge. As an application, it is very different from most of the stuff coming out of Google these days, which seems focused around the GWT technology. This applications doesn't use an existing Javascript framework, i.e. it's all custom Javascript, and uses PHP on the back end to proxy requests to AdWords via the APIlity library (PHP API for AdWords).

The developers have been careful to make the application non-blocking, i.e. you can interact with parts of the interface while another part updates. This is probably an emerging best practice for Ajax apps: don't just make lots of small blocking requests. Design your apps so that you can make small, non-blocking requests.

Technorati : PHP, SOA, adwords, ajax, google

Topics: Ajax Examples, Google, SOA

Comments (1)

Software Development

Comments: 1 so far

Hi Dietrich,

> APIlitAx (ugly name, I know) is an alternative
> interface to the Google AdWords system.
Sometimes one is totally wrong, but it is almost too late to react… Anyway, APIlitAx is history, the project is now called APIlity Agua which stands for APIlity GUI for AdWords. See http://google-apility.sourceforge.net/agua.html for details. In addition to that, a new mashup called Agua Biz has been released (http://google-apility.sourceforge.net/agua_biz.html), allowing ajaxified AdWords to be integrated with Google Checkout…

Thanks for the review.

Regards,
Tom

Comment by Thomas Steiner, Sunday, January 21, 2007 @ 1:32 pm

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