Web-o-lutions

Charles Field, Tuesday, October 17, 2006 @ 2:21 pm

We have seen many evolutions in website concepts and design over the years. I was talking to my colleague Matt Nolker and I noticed a book on his desk - it was the Internet Design Project book, edited by Liz Faber, published in 1998.

It showed a bunch of commercially marginal but visually impressive sites from the late nineties; back when people put a great deal of energy into brochure sites. And some of them were beautiful - let’s take Swoon as an example. Great graphics, idiosyncratic vernacular forms. Nice work, yet it just looks like a dead zone eight years later.

It made me realize that brochure sites are beyond dead. This is not an easy admission, as I have a couple languishing out in the electronic ether. The currency of websites now is their very currency. When does it get refreshed, what value can be packed up and taken away, or better yet consumed now? Immediacy is so important that aesthetics are largely irrelevant.

With the expectation of daily content, the visuals fall into two classes; an access point to an information nugget or a focussed experiment. For the everyday maintenance, static, highly mediated marketing images are pointless. Look at ten sites and email me if you find a photograph of a business person who isn’t a stockphoto. Look at 20 sites, and you will start to see the same photos recur.

What a site requires is a visual language that is extensible, and dare I say these words, fun to update.

user experience design

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