“Webisodes” – Storytelling, Interaction and Business Strategy Converge

Bob Moll, Thursday, August 24, 2006 @ 1:51 pm

If you haven’t heard the term, it’s probably just what you would think. A webisode is simply a short video or cartoon clip delivered on the web. Generally there is a sequence of webisodes purposed to encourage return visits (an example of the Zeigarnik effect – see our prior blog article).

Because the content is delivered on the web, it’s easy to integrate interactivity to encourage consumers to stick around .

Take Unilever’s on-line soap opera pitch for its “I Can’t Believe It’s Not Butter!” product. The series of animated on-line “webisodes” challenged the viewer to put together clues and solve a mystery to have a chance to win a prize. Though the contest is over, you can still visit the content.

user experience design

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