UXD: User Experience Design

2 approaches to design…

On his blog Accessites.org, Tommy Olsson describes two approaches to designing a web page, the Visual and the Structural.  Although the article is mostly about how designers and developers have different workflows, in it he goes on to say that among other things...

Visual designers see a web page as an image: the colours, shapes and images define the page; the content is something that populates the various areas of the image. This is a design-centric view

This strikes me as a poor understanding of Visual Design.  Any Designer worth the paper he sketches on should know that Visual Design can only work as a part of a system; thinking in terms of colors and shapes before content and structure is a recipe for a poor design.

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