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"Flow" is an attribute we're talking about--and, hopefully, designing towards--here at Pathfinder. As application designers, we've been captive eyewitnesses to the proliferation of contradictory and unrelated features that consititues progress in IA and development.
Design theories of flow are derived, directly or indirectly, from the work of psychology professor Mihaly Csikszentmihalyi, who has dedicated over two decades to developing a theory of "optimal experience."
We've recently shared some of our thoughts on flow at the IA Summit and World Usability Day. Other perspectives include those of Kathy Sierra, the academically focused ACM, and designer/blogger Scott Berkun.
Plus, an interview with The Man Himself in Wired, titled (you guessed it) "Go with the Flow."
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Topics: Best Practices, Flow, uxd